Efficient strategy of development of a legal firm is especially relevant during the crisis. It’s not the time to decrease marketing budgets at the moment. It’s time to wisely use present resources and positions.
On 8 July the Head of Marketing and PR of PATENTUS Svetlana Lashuk and the Chairman of the research Forbes Club Legal Ranking Ekaterina Kleimenova will conduct a webinar about the development of the business strategies and customer relationships as well.
The conference will be conducted online on the platform of the Saint Petersburg International Law forum Legal Academy.
During the webinar Svetlana and Ekaterina will discuss the following questions:
1. Business development strategy that works in 2021.
2. Who is your target client?
3. How not to lose clients while having changes in a legal firm?
4. How feedback from one client helps to attract two other clients.
5. Automating CRM processes of a legal firm as a source of sales.
6. Cross-sales as the most efficient marketing tool.