On April 28, 2022 the Institute of Legal Management of the Higher School of Law at the HSE and a team of legal market experts held a round table "Pricing as a marketing tool in a law firm: where is the line?
Most law firms face the problem of pricing their services at all stages of the company's existence. The issue of transition from minimal prices when establishing and promoting the company to higher fees at the next stage of the company's formation becomes especially important.
Topics discussed by speakers and listeners:
How to set up pricing in a newly formed firm.
Forming a product portfolio: boxed and customized services.
The public price list of a law firm: an embarrassment or a tool for increasing conversion.
When to move from the pricing of labor costs to a price on the possibilities of the client.
Advantages and disadvantages of discounts and low prices.
Experience with the cost method. Relationship of calculations with profit and partner's employment.
The recording of the round table is available on Youtube channel - https://www.youtube.com/watch?v=QvkMVmJ_URk.
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